Inspired by the resilience and vital role of solitary bees, Omdesign® created OMel — a purposeful self-promotion project that gives life to a network of 150 Bee Om Hotels. These shelters provide a safe refuge for pollinators that are essential to biodiversity and to the continuity of ecosystems. Each piece is made from reused materials — surplus wood from wine boxes, natural cork and a reusable honey jar — in line with the 3 Rs: reduce, reuse and recycle. At the top sits a spoon-shaped pencil, symbolising the beginning of a story that we are all invited to continue writing — a story of commitment, sustainability and hope. OMel is more than packaging; it is a manifesto. It reflects our desire to transform mindsets and promote conscious action. By giving bees a place to thrive, we highlight the role of design as a tool for change. At Omdesign®, we proudly defend our values and believe that every small gesture can help shape a more sustainable and balanced future — for nature, for brands and for all of us.