sustainability

OMarão is a self-promotion packaging that symbolizes “the beauty of many small imperfections” and is a journey to the origins of Portugal and to the most ancient traditions that are so well done here. Marão is a famous Portuguese mountain, the 7th highest elevation in the continental territory. Located in the north, here, all the essence and soul of the people who do not abandon the harshness of these lands are preserved. “Beyond the mountains of Marão, command those who are there!” is a popular saying that works at the base of the creative concept of this packaging and that refers to the geographical isolation that this population has lived for several centuries. Omdesign® created this packaging to illustrate the toughness, the resilience and the will to perpetuate these arts and the people who, beyond Trás-os-Montes, continue to surprise us with unique products, made with unique raw materials. We went back to the origins and brought together three traditions in this edition exclusively produced with 100% natural, sustainable and reusable materials, which honor the culture and well-doing of the Portuguese artisans. The Bisalhães black pottery, from a small mountain village, is an art that dates back to the 16th century and has been considered Intangible Cultural Heritage by UNESCO. The beaten organic olive oil from the millenary olive trees of Vila Flor. And cork from Trás-os-Montes, an inseparable symbol of our country, as a way of reinforcing the ecological and sustainable path that Omdesign® has always defended and promoted, since its genesis.


 

Inspired by the resilience and vital role of solitary bees, Omdesign® created OMel – a purposeful self-promotion project that gives life to a network of 150 Bee Om Hotels. These shelters offer a safe haven for pollinators essential to biodiversity and the continuity of ecosystems. Each piece is built using reused materials – surplus wood from wine boxes, natural cork, and a reusable honey jar – aligning with the 3 R’s: reduce, reuse, and recycle. On top sits a spoon-shaped pencil, symbolizing the beginning of a story we’re all invited to continue writing – a story of commitment, sustainability, and hope. OMel is more than a pack; it’s a manifesto. It reflects our drive to transform mindsets and promote conscious action. By offering bees a place to thrive, we highlight the role of design as a tool for change. At Omdesign®, we proudly defend our values and believe that every small gesture can help shape a more sustainable and balanced future – for nature, for brands, and for all of us.