Omdesign® was invited to create and produce the luxurious and timeless packaging for The Auld Alliance's Chronicle Series, led by Emmanuel Dron.
 
With the goal of designing a distinctive and unique case to reinforce the positioning of these products from a globally renowned brand focused on quality and rare casks over quantity, Omdesign® developed these highly exclusive and limited editions. The starting point was to transform the consumer experience into a luxurious ritual during an aspirational moment.
 
This series introduces different spirits, with the initial releases being a Rum and a Cognac. Chronicle serves as a symbol for the distinct moment of spirits' reverence, crafted exclusively for The Auld Alliance, a globally acclaimed company recognized for its exceptional quality offerings and limited editions.
 
As this series is contained in 3-liter bottles known as "demijohns," custom-made for each nectar, these editions aim to transport discerning drinkers to Paradise through a unique "à la pipette" experience. The creative agency designed special pipettes exclusively made by Omdesign® to transfer these nectars, full of character, from the unique bottle into a glass for tasting and appreciating these unparalleled spirits.