Work

Espirit de la Maison
Project

Esprit de la Maison

Client

Murganheira

Year

2022

Murganheira challenged Omdesign® to sign Esprit de La Maison, a unique and exceptional new sparkling wine produced from an assemblage of several Pinot varieties, faithfully reflecting the essence and DNA of this leading brand in superior-quality Portuguese sparkling wines. With a contemporary and appealing image, the agency chose Living Coral, a colour that radiates life and familiarity, symbolises joy and also represents consumers’ choice for more human relationships and social interaction. Only 492 bottles were produced in 1.5 L magnum format, all manually numbered on the neck label, carefully applied by hand using a method previously used on Murganheira Vintage bottles. The noble and rare Pau Santo wood was the main material chosen to give life and shape to the individual display, for which the finest grains of this exclusive wood were selected.