This “colheita” is Omdesign

Adega de Borba wanted to renew the image of its wines Convento da Vila and invited Omdesign to do it. The advertising and design agency inspired itself in the city themes and in the values of Alentejo. 

According to the agency, the label adopt geometrical shapes that remind us the façade of the Convento das Servas, combining vivid colours with gold and finishes as high relief, varnish and stamping. 

The result – in compliance with the wine company – is a stronger, more appellative and differentiating image, that reinforces the positioning and recognition of the brand alongside its consumers, aiming to conquer the leadership in its segment. 

The new identity is already reflected in 2018 “colheitas”, white and red, available on the market.