Pedras and Blandy’s in two new spaces with Omdesign
Two centenary brands – Pedras and Blandy’s – show in their new museum spaces all of their brands’ history, tradition and evolution. And what have in common these two visitors centres? They were turnkey developed by Omdesign.
At Funchal, Omdesign renewed the Blandy’s Wine Lodge and also created new theme areas. In an old alley, a new area represents the city’s history and evolution, in addition to the visitors centre, that tells the history of the building, the Madeira wine and the arts carried by this wine till today, as cooperage and the traditional ageing process at the several floors of the building. At the end of the visit, there is a museum dedicated to Blandy’s family, to the seven generations and to various businesses that they have been developing in the last 200 years.
The agency from Leça da Palmeira was responsible for the whole project, not only regarding the concept, but also its design, production and installation. The oldest cellar of Madeira Island, located in an ancient convent of the 15th century and annually visited by thousands of people, has been frequently improved by Omdesign, that works with Madeira Wine Company for over 15 years.
All the elements, colours and selected materials refer to the Madeira wine universe and are in line with identity, position and values of Blandy’s brand, managed by the same family since 1811.
In relation to Pedras Experience, located in Vila Pouca de Aguiar, it is a unique space, sensorial and interactive, that shows all the essence of Pedras. Integrated in Pedras Salgadas Spa & Nature Park, owned by Super Bock Group, this new area offers experiences for the whole family, at the same time that tells us the history of the century-old mineral park of Pedras Salgadas and of the brand, founded in 1871.
It is possible to visit different rooms that mirror the brand’s history, DNA and vast collection, with a strong presence of water and Nature throughout the whole path. The visit starts with “A viagem da gota” [The journey of drop] film that shows the 100 years cycle of this 100% natural water. Former scenarios of various times were here recreated as, for example, a spa and a typical room of the end of 19th century. Also the evolution of the brand’s image and advertising is present at Pedras Experience.
Pedras fans are invited to participate in a 360º experience, with recourse to virtual-reality goggles, through which they travel in different scenarios and times of Pedras Salgadas park. We can also revive histories, old and current, of employees and clients, as well as memorable moments told in first person, through the movie “Testemunhos” [Testimonials] created for this new space.
Thought for the whole family, Pedras Experience has areas of animation and interactivity, proper for all ages, namely for children. It is also possible to customize a Pedras label, choose the favourite scenario and to take home, at the end of the visit, a customized Pedras bottle.
Omdesign signs the Pedras Experience identity, image, concept, production and installation, as well as the design, development and contents of all audiovisual and digital section, namely the website, app, films, 360º experience, among other materials.
Through the app, available in four languages, it is possible to plan ahead the visit to Pedras Experience. The app presents itself as a complement, providing a set of additional information, and also works as audio-guide and map, suggesting multiple activities that can be done, inside and outside the Park.
It is important to note that these two projects, inaugurated in July, and turnkey developed by Omdesign, reinforce the plurality of solutions given by the agency, specifically in visitors centres and museum spaces, in addition to the remaining areas in which the agency already has a vast collection and know-how, for over 20 years, namely in branding, packaging, advertising, digital, point-of-sale, among others.