Pomares with new image

Pomares, a brand from Quinta Nova de Nossa Senhora do Carmo wine producer, has a new look, created by the design and advertising agency from Leça da Palmeira, Omdesign.

Their three wines, two whites and one red, are now presented with a new labelling in pastel tones, although they keep “the chromatic universe that were already on the market”. Omdesign reveals that there was “a clear concern in establishing the harmony and balance between the two different elements that integrate the new graphic composition adopted, the brand has gone from strength to strength, moving to the top of the labelling, Omdesign opted to keep the two pieces that were already constituting those labels, switching the brand’s umbrella to schist grey, a characteristic feature from Douro”. The goal of this renewal was to bring the millennial generation closer.

“The Pomares range positions itself in the high quality gastronomic wines segment, but we consider that they should be more uncommitted, corresponding therefore to the nature of this generation.”
Luísa Amorim, administrator of Quinta Nova de Nossa Senhora do Carmo

Omdesign works with other company’s wine references, such as Terroir Blend Reserva, Grande Reserva and Referência, three 2015 harvests recently launched in Portugal.