
The Duque de Viseu and Grão Vasco labels, produced on Quinta dos Carvalhais, an estate held by Sogrape Vinhos, have been renovated by Omdesign. The aim was to rejuvenate them and standardise the image of Carvalhais family wines.
This rebranding of both brands is aimed at bringing them closer to customers and, at the same time, reinforcing their tradition, authenticity and history. The image is now more "sophisticated" and with the same bottle model, contributing to consolidating the positioning and image of the Quinta dos Carvalhais range.
The new Grão Vasco label now bears the Carvalhais umbrella and the image of St Peter, "one of the most famous paintings by Vasco Fernandes, who was known as Grão Vasco".
The Carvalhais family is now made up of three sub-families: Quinta dos Carvalhais, Duque de Viseu and Grão Vasco.