Omdesign creates campaign for Aveleda

Aveleda's most recent multimedia campaign is aimed at highlighting the essence and values of the brand, showing that the wine producer has the solutions needed for customers with a variety of tastes: “My Loureiro is Aveleda”, “My Alvarinho is Aveleda” and “My white wine is Aveleda”.

The creativity behind the campaign comes from the Omdesign team, who say that the aim is “to increase customer awareness and demand for the brand in the second half of 2017”. In a press release, the agency pointed out that another purpose of the campaign is to present the new Aveleda Loureiro to consumers. This is the most recent addition to the brand portfolio.

The signature “Remarkable white wines" remains the signature of Aveleda, reinforcing the focus of the company on this kind of wine.