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Aveleda launches a news campaign with Omdesign

Aveleda launches a news campaign with Omdesign

Aveleda has just launched a new multimedia campaign, signed by Omdesign. “O meu Alvarinho é Aveleda” (My Alvarinho is Aveleda) and “O meu vinho branco é Aveleda” (My white wine is Aveleda) are the claims adopted for both deployments of this communication, which highlights two of six white wines that compose the portfolio of the brand: “Aveleda Alvarinho” and “Quinta da Aveleda”.

The campaign’s signature, created by the agency of Porto, remains as “Vinhos brancos com saber” (White wines with knowledge), “reflecting the know-how of Aveleda company in the production of white wines with recognized quality, national and internationally”, explains the agency statement.

Press, mupis networks, online and points of sale are some of the media regarded in this new campaign, set to be implemented in Portugal this summer, as well as in some of Aveleda brand’s exportation markets.
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